In terms of marketing, everything you do has to measurably produce results. There are tons of factors that go into getting solid results including business niche or marketplace, and the tips and strategies I am detailing are a fantastic means for Toronto Lead Generation to determine solid, measurable growth. Toronto Lead Generation
We’re experienced with our Toronto Leads generation clients INCREDIBLE results! From 5-10 high-quality leads each week to tripling our clients sales from $50,000 to $150,000 in a still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are really the 20th century method of gaining exposure and generating leads for window replacement businesses.
These antiquated old methods of advertising are all Interruption Advertising, and thus you are trying to Interrupt because as possible with your message and hopefully you get a few that are interested.
These procedures are archaic at attracting a person’s eye of potential clients and are wasteful in comparison with Google AdWords.
There is no greater strategy for finding a quality local lead than when someone from your local area:
Does a Internet search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it lets you do and business niche)
Finds your ad at the top of the page
Clicks on your ad
And then one minute later calls your small business
Someone searching for your company on Google is more likely planning to hire you on the location or maybe within a week.
They are searching on Google simply because they need your services right now and are much further along within the buying process than a person that you are trying to prospect with “Interruption Advertising”.
Anybody which has ever been involved in any kind of sales or marketing is aware that there is a HUGE difference between when someone is searching for you, finds you, and calls you…
As opposed to you trying to prospect or “cold call” or “interrupt” people with your advertising.
There’s simply no comparison in the quality of the lead.
Possibly the Best Advertising Platform Ever.
Advertising on Google is 100% and completely measurable so you’ll know EXACTLY what your return on investment (ROI) is that is unlike many other forms of marketing like TV and Billboards.
Adwords (Google’s advertising platform) is the greatest thing that ever became of the advertising world and businesses because you have an incredibly powerful tool to use.
Google AdWords advantages of beautifully executed timing when delivering ads to individuals who are already trying to find your glazing business, delivering you transparent window installation/replacement and window repair lead generation results while you can track exactly what your return on investment is.
There are lots of entrepreneurial business owners which have built multimillion dollar businesses using Adwords as their primary ways of generating new business.
There in fact is nothing else like it in the world today. If there was, remember that, I would be using it and suggesting that you do too.
Generating Leads Online with Pay per click
What people need to realize up front is that Google makes over 90% of their money through AdWords.
The search engines do not make their cash through organic search engine results or SEO (more about SEO later). Thus, Google WANTS that you advertise and they i would love you to get good results so that you keep spending more and more money on advertising year after year after year.
MYTH: “Ya, but nobody clicks on the top ads…”
Plenty of businesses and professionals that I have worked with over the years have this misconception that nobody clicks on the ads that appear near the top of search results.
This couldn’t be more wrong. It’s true that a lot of people click the first or second organically generated result. However, based on a recent eConsultancy survey “41% of men and women didn’t even realize these were clicking on ads in those first three to five results”.
Furthermore, you only require a small percentage of people to click your ad to have more leads than it is possible to handle.
If you believe that no-one clicks on ads and therefore are unwilling to make the purchase of a strong AdWords campaign, you’re cutting yourself removed from a huge source of solid to generate leads.
SEO vs AdWords
Seo (SEO) is a good longer-term advertising strategy because it takes a lot of time, money, and to organically rank high in search results online for any valuable keyword.
For example, let’s say you’re a lawyer that is fresh out of school, you’ve moved to a city or town and they are looking to get established. I’ve got not so great news for you, you’re probably going to fail at ranking on top of search results through SEO.
Can you explain that? Because every other lawyer in your town or city which is practicing in the same part of law as you does the exact same thing!
Chances are those other lawyers or lawyers are already established and also have been running a strong SEO campaign for years. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are many examples of business owners that spent $1,000s a month on SEO for upwards of a year and still didn’t rank in the hourly caregivers results on page 1 (this is how most of the traffic is) of Google for their desired keyword.
If these business people would have taken that same money and invested it into Ppc, they would have received new leads and new customers from the start!
Which means they’d barely have come with your own money because they could have turned money in the first month and then just reinvested those profits.
WARNING: What Happens When (not “If”) Google Changes It’s SEO Algorithm?
Take into consideration it… Would you rather pay $1,000 each month for a year in order to “possibly” get on page one for the desired keyword… And then if Google changes their SEO algorithm again you might lose it all overnight without any warning!
… Or, could you prefer to instantly attend the top of the search results for A huge selection of different keyword variations (not really a couple of keywords just as in SEO)… And have new leads and new clients coming in your door straight away?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I enjoy working on Google AdWords more than any other form of advertising media because you can run a simple test campaign approximately a week, spend only a few hundred dollars, and see instant results.
When that one week test is done, you’ll have a ton of data letting you know what keywords worked, the amount of clicks you got, the amount of leads came in, and the way many new signed clients you might have retained for the money spent.
Following that you can refine your AdWords campaign even further by continuing to split-test ads and deciding simply how much you want to expand your campaign.
As an example if you spend $1,000 and you also make back $5,000… Well then another month you may adequately want to spend $5,000 and make back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, which can be expensive formats that one could spend $10,000s and be clueless to how poorly or well your ad did.
In order to see serious results which might be reliable and measurable, you need to be on AdWords.
AdWords will be the KING of Local Advertising
Google LOVES local businesses and they give you a huge advantage when advertising on their platform.
How to Use Your neighborhood Advantage
First off, Google enables you to integrate your Google Plus Local account using your AdWords account. This implies when people from your geographic area are searching, your ad will probably be much bigger than other ads with your phone number and address immediately in the ad!
It could be an old adage as well as in the world of internet marketing, size does matter. If the ad is larger, people are going to see it first, if the ad is well formatted they’re going to read the details, and you know what they’re going to probably do next?
They’re planning to click on it!
Because you’re local, your region information is going to appear in the ad (if you integrate your Google local account). You’re going to see a much bigger boost in leads contacting as well as making appointments for your services.
NOTE: Above image is an example of a client of mine and you will see his one ad is practically 3x the size another ads. Really, just how do they compete?
So by simply taking the time to properly integrate your Google Local account, you’re gonna see an increase in business!
Why Most Business people FAIL at AdWords
Another key element to the success of your campaign is split testing multiple ads to obtain the ones that get you the highest click through rate (CTR).
Most businesses that try to do Adwords on their own fail because they don’t have a good high converting website landing page (more on that soon) and/or they have not split tested multiple ads to improve their click through rate.
Google will in fact reward you to have a rock solid AdWords campaign that is getting lots of clicks!
Should your ad is starting a lot of clicks that can your business through Pay per click Toronto Lead Generation they’re going to give you a cheaper cost-per-click (CPC)… rewarding you for having great ads which are getting lots of clicks since it tells Google that you will be relevant to the searcher.
Fundamentally the more clicks your ad gets, the less you pay each click. Incredible isn’t it.
3 Common errors to Avoid
If you’re fully briefed and are ready to give your AdWords campaign a person’s eye and care it deserves, you may still find some things I feel you will be implementing and some undesirable habits I want you to avoid.
First thing’s first: When someone clicks on your ad, what page/website are you going to send them to?
You might be thinking that you’ve spent a bunch of money on a slick looking, informative website that’s the ideal place to send your traffic and bring in clients. Right?
It seems like a reasonable idea, and it’s actually bad idea because contrary to popular belief, you’re far more likely to lose clients if you’re routing your ad traffic to most of your website!
You MUST send AdWords traffic to a “landing page”. Yes, you need to have one of those single page, simple, easily readable landing pages that invites the prospect to take action now.
Why? Because you have 8 seconds when you lose your prospects attention!
That’s right, according to a recent Microsoft study, our attention spans have dropped from around 12 seconds to eight seconds, and for comparison a Goldfish has an attention span of 9 seconds.
Thus your “landing page” has got to get the person that engaged your ad to take action right away before they get distracted by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping within their office…
If your traffic is being routed to your main website, you take a constant risk of that visitor never following through! That’s right, they did not:
1. Pick up the product
2. Fill out a message form
You just lost any client.
High-converting landing pages are specially designed using a proven template to really get your prospects to do one thing… Pick-up the phone and call you now!
So remember, three important mistakes in order to avoid making in your marketing are unable to:
3. Split test your ads. Sure, there’s a chance you’re getting some clicks, there’s a chance you’re seeing some incoming business, understanding that doesn’t mean you couldn’t do better!
4. Use a high-converting landing page. Your slick, expensive looking main web site is not enough to draw in new customers to your practice. A squeeze page is essential for getting the individuals looking to retain the services you provide to pick up the phone and in actual fact schedule an appointment.
5. Setup your AdWords campaign correctly. This place I mention in passing as a mistake only because it can impact your results. Proper campaign setup is crucial to the success of your respective campaign.
As you may have seen by now, I love Google. I really like their AdWords platform along with the infinite amount of potential it offers a superior.
Google: Biggest, Best, & Growing
Google, for excellent reason, has become the largest google search in the world. It offers access to an unprecedented level of information, and it also is the number one way for businesses for generate leads – and that is so true for our Toronto Lead Generation companies we use.
All you need to do is understand the growth chart the past 10 years to see this.
You may have been able to ignore the possibilities that Google created 2008, and maybe in 2009, and when you see their rate of growth double and triple in the last few years alone.
You will need to realize that Google is maturing all the time, and is probably only getting bigger and better at the things they’re doing by implementing new advancements to AdWords.
Within this day and age, if you fail to be on Google, you’re probably going to stay behind. Here’s to your future success! Toronto Lead Generation